The LinkedIn Lead Capture Playbook for B2B Service Businesses
The exact funnel structure, lead magnet framework, and follow-up sequence that turns LinkedIn engagement into booked consultations — built for consultants, firms, and service teams who are tired of posting into the void.
The Capture Problem
Why most B2B service businesses generate LinkedIn attention they can't convert — and the single infrastructure gap causing it.
The Funnel Anatomy
Every component of a working lead capture funnel — landing page, lead magnet, delivery automation, follow-up sequence, and booking system — and what each one does.
Lead Magnet Selection
How to pick a lead magnet topic that makes your ideal client say "I need this" — with 12 proven examples across accounting, law, consulting, and recruiting.
The Follow-Up Sequence
The 5-email nurture sequence structure that converts downloaders into booked calls — including subject lines, timing, and the objection-handling email that closes skeptics.
LinkedIn Integration
Where to place your funnel link — bio, posts, comments, DMs, featured section — and which placements drive the most conversions.