Marcus
Twenty calls a month, three closes, around $8K each. Three-week cycle because prospects always want to think about it. He doesn't research accounts because there's no time, so every call opens the same way with the same deck, whether it's a $2M ecommerce brand or a $30M software company.
"I know I'm leaving money on the table. Half these calls I'm walking in blind."
- Constraint
- Deal value and win rate. He's pitching an $8K package to companies that could pay $25K.
- What changes
- He walks into every call knowing what the prospect is losing. He stops quoting a package and starts quoting against a number they just agreed with.